Belgium
UI/UX design for Belgian ecommerce
The language switcher is a small control that decides whether a Belgian store feels built for its customers. Most switchers are hidden, throw the visitor back to the home page, or label languages with flags — three ways of making a routine choice into an obstacle. We design store interfaces for Belgian businesses remotely.
What changes about UI/UX Design in Belgium?
A switcher should do one thing well: change the language of the page the visitor is on and stay there. Sending somebody to the home page in the new language is the commonest fault and the most annoying, because it discards whatever they had found and asks them to find it again. The second fault is labelling: a flag represents a country rather than a language, which is particularly unhelpful in a country where one language is shared with a neighbour and another is spoken by a minority within its own borders. Naming each language in that language is unambiguous and takes the same space. The third is placement. A switcher buried in the footer assumes the visitor will scroll a page they cannot read to reach the control that would let them read it. In the header it is found; in the footer it is a puzzle. None of this is difficult, and all of it is the difference between a store that acknowledges its market and one that was translated.
What a UI/UX Design project includes
Three things, and they do not change by country. What changes is the section above, which is the part worth reading before anybody agrees a scope for Belgium.
- UX audit against a published checklist
- Redesign of the highest-revenue templates
- Design system and tokens, where they earn their cost
Cities we cover in Belgium
8 cities, each with its own page describing what commerce looks like there — what sells, who buys it and what makes selling there different — rather than repeating this one. All four services are delivered in every one of them, and we hold no office in any.
The rest of what we build in Belgium
Replatforming rarely arrives on its own. The interface decides whether the new store converts, and the automation decides how much manual work it leaves behind, so the other services in this market are usually the next question rather than a later one.
UI/UX Design questions from Belgium
Three questions specific to UI/UX Design in Belgium. The general ones — how we work, what it costs, who owns the code — are answered on the service page, and the ones about selling into this market generally are on the Europe page above.
Do you have an office in Belgium?
No. We are in Rajkot, India, and Belgian clients are served remotely. There is no Belgian address behind this page and no office you could visit. It is stated at the top because that is precisely where a page naming a country usually implies something it should not.
Why not use flags for languages?
A flag is a country, not a language. In a market where one language is shared with a neighbouring country and another belongs to a minority at home, a flag is at best ambiguous and at worst a small insult. The language named in itself is unambiguous.
Where should the switcher sit?
In the header. A control in the footer asks somebody to scroll through a page they cannot read in order to find the thing that would let them read it, which is a poor first impression for the sake of a little visual tidiness.
Planning UI/UX Design work in Belgium?
Tell us what you are building and we will come back within one business day.