Bristol · South West England
UI/UX design in Bristol
Filters are the main way anybody navigates a range of any size, and they are usually built from whatever fields happened to exist. The result narrows to nothing, offers options nobody understands, and gives no route back once a customer has over-filtered.
Filters that narrow a range instead of emptying it
A useful filter set is chosen rather than generated.
It contains the handful of attributes customers actually decide on, named in their words rather than the supplier's, and it leaves out the fields that exist for internal reasons. Every option should show how many products it would leave, because an option leading to nothing is worse than an option that is absent — the customer has done work and been punished for it. Where a combination genuinely has no results, the page has to offer something: which single filter to relax, or the nearest matches with the difference stated. On a phone the whole pattern changes, since filters cannot sit beside the results and a panel that covers the screen has to show what it will do before it is applied. The detail most often missed is persistence. A customer who filters, opens a product and comes back should find their filters intact, and a store that discards them has made the visitor do the same work twice for no reason they can see.
We have no office in Bristol. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.
What a UI/UX design project includes
Three things, and they are the same wherever you are. What changes is the subject above.
UX audit against a published checklist
Redesign of the highest-revenue templates
Design system and tokens, where they earn their cost
The other three, and what each one covers
Each answers a different question for Bristol businesses. None of them repeats this page.
AI Automation
Reading what customers keep telling you and nobody collates
Shopify Development
Taking the old one back: trade-in as part of the sale
WooCommerce Development
Category URLs, and what breaks when you reorganise
UI/UX design questions from Bristol
Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.
How many filters should there be?
As few as cover the decisions customers actually make. Every additional filter is another thing to read past, and a list generated from whatever fields exist in the catalogue mostly contains attributes that matter to your supplier rather than to the person trying to choose something.
What should happen when nothing matches?
The page has to offer a way out: which single filter to relax, or the nearest matches with the difference stated plainly. A blank result with no route back punishes the customer for using the feature, and they generally respond by leaving rather than by adjusting.
Do filters need to survive going back?
Yes, and it is one of the most common faults we find. A customer who filters, opens a product and returns to a reset list has been made to do the same work twice for a reason nobody can explain to them, and it is the point at which people give up on a large catalogue.
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Planning UI/UX design work in Bristol?
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