Gothenburg · Västra Götaland
UI/UX design in Gothenburg
For stores selling into Gothenburg, the interface is doing one job that the design brief rarely names: claims that have to survive scoring by a procurement team rather than persuade a shopper. Until that is handled, improvements elsewhere on the page are being made around an unanswered question.
Claims that have to survive scoring by a procurement team rather than persuade a shopper
The way to answer it is with detail rather than tone.
A specific number, a named timescale or an honest limitation is read and believed; a paragraph of reassurance is skimmed and discounted, because every competitor has one of those too. Around Lindholmen Science Park and across Gothenburg more widely, automotive manufacturing sets what a store has to handle. Being manufacturers answering procurement questionnaires rather than a general retailer is what turns the requirement above from a nice-to-have into the thing the build is arranged around. None of this is a separate accessibility exercise. A page that is legible in daylight, operable with a keyboard and readable in an order that makes sense is simply a page that works, and treating that as an extra stage is how it never happens. Everything on the page competes for the same attention. Giving claims that have to survive scoring by a procurement team rather than persuade a shopper the space it needs, and taking that space from something decorative, is usually the change that moves the numbers for a Gothenburg store rather than a redesign that rearranges everything at once.
We have no office in Gothenburg. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.
What a UI/UX design project includes
Three things, and they are the same wherever you are. What changes is the subject above.
UX audit against a published checklist
Redesign of the highest-revenue templates
Design system and tokens, where they earn their cost
The other three, and what each one covers
Each answers a different question for Gothenburg businesses. None of them repeats this page.
AI Automation
Suppliers tendering to public bodies
Shopify Development
Businesses scored on environmental criteria
WooCommerce Development
Sustainability evidence held as documents with dates and owners rather than assembled per tender
UI/UX design questions from Gothenburg
Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.
Do you produce designs or build them?
Both, and they work better together. A design handed over without the build frequently arrives on the site as an approximation, and the details that were the point — spacing, states, focus, what happens on a narrow screen — are the ones that get lost in translation. The same goes for Gothenburg.
Do you redesign or start from scratch?
Usually neither at first. The useful first step is establishing what is actually going wrong, which is frequently narrower than a redesign and considerably cheaper. A Gothenburg store losing customers at one step does not need a new visual identity; it needs that step fixed.
Is accessibility included?
Yes, and not as a separate stage. Visible focus, real labels, adequate contrast and a keyboard route through the whole flow are part of the design rather than an audit afterwards. Retrofitting them costs more and produces a worse result than deciding them while the page is being drawn. That applies to a Gothenburg client exactly as it would anywhere else.
Get in touch
Planning UI/UX design work in Gothenburg?
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