Shopify theme or custom build: how to decide
A premade theme, a customised theme and a custom build solve different problems. The deciding factor is how much of your storefront is genuinely unusual.
By Kay Patel7 min read
Shopify guides
Building, extending and speeding up Shopify stores, including where the platform stops you and what that costs.
This writing comes out of the work. If you would rather have the decision made with you, start with the service.
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The Shopify apps quietly slowing your store down
Most slow Shopify stores are slow because of apps, not code. Here is how to audit what each one costs you, and what to do before optimising a single line of Liquid.
By Samir Kaila6 min read
Do you need Shopify Plus? The honest threshold
Shopify Plus is sold on revenue thresholds. The real deciding factor is whether you need to change checkout logic — and that has nothing to do with how much you sell.
By Kay Patel6 min read
The complete guide to building a custom Shopify store
What actually happens across a custom Shopify build, week by week — the decisions, the sequence, and the two things that reliably break during migration.
By Kay Patel10 min read
Reading because you are about to build something
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