Category and search pages: the funnel nobody audits
Between the homepage and the product page sits the part of a store most audits skip — how customers narrow a catalogue down to the thing they will buy.
By Kay Patel6 min read
UX & Conversion guides
Ecommerce UX is not decoration. It is the set of interface decisions that determine whether a visitor finds the right product and finishes paying for it. These guides cover the ones that move money — product pages, category navigation, checkout friction, and the specific reasons carts get abandoned rather than the general ones.
This writing comes out of the work. If you would rather have the decision made with you, start with the service.
See the serviceEvery post in this category
Reducing cart abandonment: the changes that actually work
The specific changes that reduce cart abandonment, ranked by how reliably they work, and the one cause that dwarfs every other in study after study.
By Kay Patel6 min read
The ecommerce product page checklist
The questions a product page must answer before a customer will buy, in the order they ask them — plus the four numbers to record before changing anything.
By Kay Patel10 min read
Reading because you are about to build something
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