France
UI/UX design for French ecommerce
French typesetting has rules that most interfaces built elsewhere break without noticing. Punctuation spacing, quotation marks and capitalisation all differ, and copy that ignores them reads as translated rather than written. We design store interfaces for French businesses remotely, and we hold no French office.
What changes about UI/UX Design in France?
The details are small individually and they accumulate into an impression. French convention puts a space before certain punctuation marks, uses its own quotation marks, and capitalises headings differently from English practice. A store that gets these wrong is still perfectly usable and it reads, to a French customer, as something assembled abroad — which is precisely the impression a business selling in its home market cannot afford. Getting them right is partly a typographic setting and partly a matter of whoever writes the copy knowing the convention, and it is worth deciding which at the start rather than correcting it page by page afterwards. The typeface has to cooperate as well: accented capitals are frequently the first thing a display face renders badly, and they appear in headings more often in French than in English. Beyond the typesetting, the layout has to survive copy that runs longer than its English equivalent, which is a component design question rather than a translation one — buttons and navigation that fit their longest label rather than their shortest.
What a UI/UX Design project includes
Three things, and they do not change by country. What changes is the section above, which is the part worth reading before anybody agrees a scope for France.
- UX audit against a published checklist
- Redesign of the highest-revenue templates
- Design system and tokens, where they earn their cost
Cities we cover in France
14 cities, each with its own page describing what commerce looks like there — what sells, who buys it and what makes selling there different — rather than repeating this one. All four services are delivered in every one of them, and we hold no office in any.
The rest of what we build in France
Replatforming rarely arrives on its own. The interface decides whether the new store converts, and the automation decides how much manual work it leaves behind, so the other services in this market are usually the next question rather than a later one.
UI/UX Design questions from France
Three questions specific to UI/UX Design in France. The general ones — how we work, what it costs, who owns the code — are answered on the service page, and the ones about selling into this market generally are on the Europe page above.
Do you have an office in France?
No. We are in Rajkot, India, and French clients are served remotely. There is no French address behind this page and no office you could visit. It is stated at the top because that is precisely where a page naming a country usually implies something it should not.
Who is responsible for the typesetting rules?
Partly the design and partly whoever writes the copy, which is why it is worth deciding at the start. Corrected page by page afterwards it is tedious and it never quite finishes. Agreed once as a convention, it simply becomes how the store is written.
Does the typeface really matter here?
More than it does in English. Accented capitals appear in French headings regularly and they are frequently the first thing a display face renders badly. Testing the face with real French headings, rather than with a specimen, catches it before launch.
Planning UI/UX Design work in France?
Tell us what you are building and we will come back within one business day.