Paris · Île-de-France
UI/UX design in Paris
An icon is a picture standing in for a word, and it only works if the reader already knows which word. A handful are genuinely universal and the rest are guesses, which is why so many stores have a row of symbols that customers interpret by clicking and finding out.
Icons that need a word underneath them
The reliable ones are a very short list: a magnifying glass for search, a basket for a basket, a cross for close.
Almost everything else is convention at best — a heart might mean save, like, or a wishlist depending on the site, and three lines mean a menu only to people who have been taught. Where an icon carries an action, a word beside or beneath it removes the guessing at a cost of a few pixels, and the stores that do this consistently are noticeably easier to use than the ones that do not. There are two further points. An icon-only control still needs an accessible name, because a screen reader announcing button with nothing after it is a dead end that a label solves for everybody at once. And an icon used decoratively beside text should be marked as decorative rather than described, since hearing basket basket is a small irritation repeated on every page, which is how a page becomes tiring to listen to.
We have no office in Paris. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.
What a UI/UX design project includes
Three things, and they are the same wherever you are. What changes is the subject above.
UX audit against a published checklist
Redesign of the highest-revenue templates
Design system and tokens, where they earn their cost
The other three, and what each one covers
Each answers a different question for Paris businesses. None of them repeats this page.
AI Automation
Writing to somebody who used to buy from you
Shopify Development
Selling the whole outfit rather than the shirt
WooCommerce Development
Who is allowed to change what, and see it first
UI/UX design questions from Paris
Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.
Which icons genuinely work alone?
A very short list: search, basket, close. Beyond those you are relying on the customer having learned a convention from another site, and a heart alone means save, like or wishlist depending on where somebody last saw one. Words remove the guessing for a few pixels.
Do labelled icons look cluttered?
Slightly, and it is a good trade. A row of unlabelled symbols looks tidier and is interpreted by clicking to find out, which is a worse experience than a marginally busier interface where every control says what it does before anybody commits to it.
What about icons that sit beside text?
Mark them decorative so they are skipped. If the word is already there, describing the icon as well means hearing basket twice, and a page full of that is tiring to listen to for no benefit — the information was already carried by the text next to it.
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Planning UI/UX design work in Paris?
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