London · Greater London
UI/UX design in London
Most visitors do not arrive at a homepage. They arrive on a product page from a link somebody sent them, knowing nothing about the business behind it, and the page has to introduce the brand and sell the item at the same time without doing either badly.
UI/UX design for London ecommerce
A product page designed as though the visitor has already read the homepage assumes context that most arrivals do not have.
They came from a message, a post or a search result, they have no idea whether you are a real business, and they will decide in seconds. What answers that is not an about paragraph bolted onto the page; it is the ordinary signals of a shop that operates: a delivery promise with a date in it, a returns position stated in a sentence rather than linked, a real contact route, and photography that is obviously yours rather than the supplier's. The second job is orientation. A visitor who likes what they see needs a route into the rest of the range from where they are, which means the page has to answer what else is there without sending them to a homepage that starts the journey again. In our experience this is the single most common gap on otherwise well-designed stores: enormous care spent on the page, none on the fact that it is somebody's first sight of the business.
We have no office in London. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.
What a UI/UX design project includes
Three things, and they are the same wherever you are. What changes is the subject above.
UX audit against a published checklist
Redesign of the highest-revenue templates
Design system and tokens, where they earn their cost
The other three, and what each one covers
Each answers a different question for London businesses. None of them repeats this page.
AI Automation
AI automation for London ecommerce
Shopify Development
Shopify development for London brands
WooCommerce Development
WooCommerce development for London businesses
UI/UX design questions from London
Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.
Does this mean adding an about section to every product page?
No, and that is usually the wrong fix. What a stranger needs is evidence that the shop works: a delivery date, a returns position in one sentence, a contact route and photography that is obviously your own. Those answer the real question, which is whether ordering is safe rather than who founded the company.
Where should a first-time visitor go next?
Into the range from where they already are. A link back to the homepage restarts the journey and loses most of them, whereas related items, the collection this belongs to, or the category above it all keep the momentum somebody arrived with and cost nothing but the space.
How do we know if this is our problem?
Look at which pages people actually land on. On most stores the homepage is a minority of entries, and if the majority arrive on product pages that were designed assuming context, the gap is measurable rather than theoretical. It takes one afternoon with your own analytics to settle.
Get in touch
Planning UI/UX design work in London?
Tell us what you are building and we will come back within one business day.
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